“You will see that in m88 Baccarat boutiques and department stores, to show it more and more in a lifestyle environment.”. It currently has six, including the newly reopened Madison Avenue flagship in New York, and is eyeing several cities, particularly Miami and possibly Dallas.
“For us, it’s a celebration this year,” Klein said. Another 18 to 20 percent is generated by lighting, including table lamps and chandeliers. There, product was displayed in room-like settings to offer inspiration in how Baccarat fits in the modern world. “It’s very special.”
“Color is the underlying factor for everything,” Klein said. The Baccarat Hotel Residence, 50-story glass residential tower located on 53rd Street just off Fifth Avenue across from the Museum of Modern Art, will open at the end of this year, “showcasing our know-how for the hotel world.” A signature Baccarat fixture will be incorporated in the foyer of each residence.
Copyright 2014 Gale, Cengage Learning. The remainder comes through its jewelry business, sold mostly through its retail boutiques. It also introduced red-accented Harcourt vases and Diamant barware and stemware. “There [are] some incredible over-the-top pieces to mark the year” as well as beautiful, everyday pieces, Klein said. “Growth is in our future,” Klein said.
Baccarat’s craftsmanship was evident in the new and archival pieces it launched during the tabletop market in New York last month, and will be on display in its own boutiques and during retail events throughout the spring, culminating in what Michelle Klein, president and CEO of the North American division, calls the “piece de resistance”–the opening of the Baccarat Hotel Residence in New York in the fall.
In the United States, the majority of Baccarat’s business, approximately 60 to 65 percent, is generated by its crystal barware, stemware and novelty items. “The best part is showing how relevant the designs are today, even if they are from the past.”
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Caption: 3 Diamant barware
In Paris and at last month’s tabletop show, Baccarat expanded its color story for its best-selling Eye Vase. For its 250th anniversary Baccarat issued several limited and numbered pieces, such as oversized vases on marble bases, the solid crystal Sun Clock designed by George Chevalier in 1948 and the Harcourt Chessgame by Nendo on a Plexiglas base with clear and navy crystal playing pieces. All rights reserved.
Baccarat also plans to open more boutiques in the United States. The goal of the company is to show Baccarat as something that can be used every day, Mein said. The collection, currently available in red and navy now includes amethyst, gold and emerald colorways.
BACCARAT WILL MARK THE MAJOR MILESTONE OF ITS 250TH ANNIVER-sary this year by celebrating its heritage while also highlighting how easily it fits into a contemporary, everyday lifestyle.
Caption: 1 Harcourt vases baccarat.fr
“The [architectural and design] business is something we’ve been going after aggressively for the past few years,” said Klein. A growing part of its business is its interior design work with hotels and private residences.
Caption: 2 Lustre chandelier
The party began with the exposition of its product at the Maison Objet show in Paris, the company’s home base, in January
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